The Unofficial Shopify Podcast [BONUS] Using YouTube Ads to Drive Awareness & Sales
In this episode, you'll learn how to use YouTube Ads to grow your brand and drive sales from recurring guest Brett Curry, CEO of OMG Commerce, a digital marketing agency and Google Premier Partner.
You'll hear:
- What does YouTube advertising look like?
- Who is a good candidate for YouTube ads?
- How do the YouTube ad types work?
- Keys to a good YouTube ad
- How to retarget store visitors with YouTube ads
In addition to running OMG Commerce, Brett is the author of The Ultimate Guide to Google Shopping published by Shopify. He is also the host of the eCommerce Evolution Podcast highlighting what’s new and what’s next in eCommerce. He and his team manage Google, Amazon, and YouTube ad campaigns for over 100 growing brands. His insights into Amazon and Google Advertising have been featured on stage at top industry events like IRCE, Seller Summit, and Social Media Marketing World. His articles are featured on leading industry sites like Shopify, Big Commerce, and Search Engine Journal, and he’s a frequent guest on top marketing podcasts like Ecommerce Fuel, Perpetual Traffic, Social Media Examiner and many more.
Tune in for more details!
Show Links
- Brett's Agency: OMG Commerce
- Brett's Article: How I Recovered 2,328 Abandoned Shopify Carts With YouTube Ads
- Harmon Brothers
- Book recommendation: Tested Advertising Methods
- Book recommendation: Ogilvy on Advertising
- Grammarly
- Video: Brett's YouTube Ad Tips
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- Ask a question in The Unofficial Shopify Podcast Facebook Group
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What's Kurt up to?
- See our recent work at Ethercycle
- Take a ride with Kurt on YouTube
- Apply to work with Kurt to grow your store.