Stuff You Should Know Selects: How Tupperware Works
Apr 17, 2021
Discover the fascinating history of Tupperware, from its design acclaim in 1947 to its revolutionary marketing strategies. Explore how Brownie Wise transformed the brand into a symbol of female empowerment through innovative home parties. Delve into the entrepreneurial spirit of its inventor, Earl Tupper, and laugh along with tales of the quirky sounds associated with its use. Uncover the cultural significance of Tupperware and its lasting impact on social interaction and economic independence for women.
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Primitive Food Storage
- In the 1940s, food storage was primitive, often involving pots, bowls, and shower caps.
- Tupperware emerged as a revolutionary solution to this messy, inefficient approach.
Tupper's Patent
- Earl Tupper, the inventor of Tupperware, patented the "E.S. Tupper open mouth container and non-snap type of closure."
- This innovation marked a significant step forward in food storage technology.
Tupper's Inventive Spirit
- Earl Tupper was a sharp, ambitious tinkerer, contrasting with his father's perceived lack of ambition.
- He developed numerous inventions, though most failed to gain traction.