Equity
What’s next for Bluesky? CEO Jay Graber on growth, community, and decentralization
Jan 2, 2025
Discover Bluesky's unique onboarding with customizable starter packs that help new users find niche interests. Dive into its explosive growth, skyrocketing from three to twenty-four million users in a year. Explore the platform's innovative user-centric advertising strategies that prioritize user agency. Discuss the evolution of social media verification, tackling authenticity and trust issues. Finally, examine how Bluesky transforms business dynamics and fosters user control in a decentralized social media landscape.
22:28
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Quick takeaways
- Bluesky's innovative onboarding process enhances user engagement by allowing curated account lists, significantly boosting its user base to 24 million.
- The platform's commitment to decentralization empowers users to control their social experience, fostering an open ecosystem for innovation and collaboration.
Deep dives
Growth Through Customization
The innovative onboarding process for Blue Sky is designed to enhance user engagement by allowing individuals to create curated lists of accounts for new users. This feature addresses a common challenge where many potential users struggle to find engaging content on social platforms. By enabling users to share custom feeds easily through links or QR codes, Blue Sky significantly increases the likelihood of attracting new members. As a result, this user-centric approach contributed to Blue Sky's rapid growth from a few million users to 24 million in a remarkably short period.
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