#202: The Freedom Formula: Automating with Soul, with Tracey Matney

21 snips

Sep 2, 2025

Tracey Matney, a digital marketing expert and founder of Victory Points, shares her journey of blending entrepreneurship with family life. She emphasizes the power of authentic conversations in sales and explores how balancing automation with a personal touch can enhance client relationships. Tracey discusses the importance of outsourcing tasks at home before expanding in business and highlights how AI can streamline marketing efforts while maintaining an authentic voice. Her insights encourage listeners to design systems that prioritize their lives.

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ANECDOTE

From No Maternity Leave To A Paid Year Off

Tracey returned to work two weeks after a C-section because she had no maternity leave and had to earn income immediately.
Years later she took a full paid year off while her team ran the business, showing intentional business design for family time.

ADVICE

Start By Outsourcing Your Home

Outsource household tasks first to free high-value time for your business work.
Hire practical help (e.g., 10 hours/week) because home outsourcing costs less than junior business help.

ADVICE

Automate Booking And DM Funnels

Automate booking and reminders for sales calls as soon as offers are proven and selling consistently.
Build DM chat funnels to turn social interactions into booked sales calls without manual back-and-forth.

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If you’ve ever felt the weight of running a business while managing a full life, this conversation will feel like a breath of fresh air.

In this episode of The SoulFUEL® Show, Tracey Matney shares how she built a business around freedom, family, and doing what matters most. From her early days working through a C-section recovery with no maternity leave, to now taking a full paid year off while her team runs the show, Tracey’s story is a powerful example of intentionally designing your business around your life, not the other way around.

We talk about:

The power of real conversations to build trust and grow sales
How to blend automation and human touch without losing authenticity
Why outsourcing at home can be a smarter first step than outsourcing in your business
The mindset shift that helped Tracey release guilt and reclaim her time
How she uses DM automation to increase client attraction and booked calls
The role of AI in marketing, and how to use it wisely while keeping your voice front and center

You’ll walk away from this episode with a deeper understanding of how to design systems that support your life, and the permission to let go of what’s no longer serving you.

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Wendy Collier coaches and consults with ambitious, purpose-driven entrepreneurs, service-based professionals, coaches, trainers, teachers, creatives, consultants, healers, light leaders and conscious leaders of all kinds, to live free from the inside out, through UNLOCKING their SoulFUEL® and aligning that to their business so they can master the energetics, marketing, messaging, audience + email list building, and sales skills needed to be a wild success at growing their business and make their impact.

Wendy is the Founder and Creator of SoulFUEL®. She is known for helping her clients use their unique skills, superpowers and purpose (SoulFUEL®) while teaching them how to thrive financially and with high integrity so they can be fully expressed and live into their greatest potential without spending their lives on social media or sacrificing what is most important to them.

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