The Innovation Show cover image

The Innovation Show

Business Experiments with Sarah Spoto and Vincent Ducret

Jul 14, 2024
Sarah Spoto and Vincent Ducret discuss balancing instincts with data in business decisions, emphasizing assumption analysis, prioritizing hypotheses, and iterative experimentation. They share experiences implementing experimental frameworks in China, addressing challenges like cultural buy-in and celebrating failures. The podcast explores innovation management, strategic risk-taking, and using collective intelligence for business success.
31:39

Podcast summary created with Snipd AI

Quick takeaways

  • Balancing personal instincts with data is crucial in business decision-making.
  • Successful corporate experimentation requires strong leadership support and a culture that values learning from failures.

Deep dives

Corporate decision-making based on data and de-risking

Making decisions based on instinct, like committing to projects without sufficient data, can lead to failures in business. The importance of replacing personal conviction with data and experience to evaluate project viability is emphasized. By conducting experiments to de-risk assumptions and prioritizing them, corporate explorers can make informed decisions on whether to continue or pivot.

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