Everyone needs a LinkedIn profile. Why? People want to assess whether or not they can like you. They want to determine if you’re credible and trustworthy. Most people want to do this before meeting you or having a conversation so they don’t feel like they’re wasting their time. You have to show up in service to your prospects. How? Karen Tisdell shares her process in this episode of Sales Reinvented.

Outline of This Episode

[1:31] Why a compelling LinkedIn profile is important
[3:02] Your headline follows you everywhere—prioritize it
[4:15] How to tell your professional story on LinkedIn
[5:06] Divide your “about” section into four parts
[6:38] How often to update your LinkedIn profile
[8:31] Tools to build a better LinkedIn profile
[10:46] Karen’s top LinkedIn profile dos and don’ts
[14:34] How you show up on LinkedIn matters

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Create a LinkedIn Profile that Serves Your Prospects with Karen Tisdell, Ep #395