Marketing Happy Hour The Future of Social Listening (AI for Consumer Insights) | Megan Duong of Plot
In this episode, I sit down with Megan Duong, the CEO and co-founder of Plot, an AI-powered social video listening tool backed by Alexis Ohanian’s Seven Seven Six. With a background in brand marketing at Apple and years leading her own agency, Megan brings a rare mix of creative intuition and data fluency to the table. We dive into how short-form video is changing the way we understand consumer behavior, why traditional social listening is no longer enough, and how brands can use these new insights to drive strategy.
Key Takeaways:
// How Megan’s experience at Apple shaped her approach to tech, culture, and storytelling
// Why traditional social listening tools fall short in a video-first world
// The difference between “monitoring” and true insight—and what to do with that data
// Surprising social behaviors that brands often miss entirely
// What authenticity really means in 2025 (and how Gen Z defines it)
// How Megan is building Plot with intention, from team culture to product vision
// The vanity metrics social teams should stop chasing—and what to focus on instead
Connect with Megan: LinkedIn
Learn more about Plot: LinkedIn
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