MDE19: Kathleen Carroll is President and Founder of the Branding Clinic, helping major brands to uncover the key customer insights. Her clients include some very well known brand names, including Johnson & Johnson, Abbott Labs, Playtex, Amex and P&G. In this interview, we discuss how Kathleen goes about finding these key insights, the role of the Internet in market research, as well as some of the big challenges faced by brands in the current environment. Meanwhile, you can comment and find the show notes on www.themyndset.com where you can also sign up for my weekly newsletter. Or you can follow me on Twitter on @mdial. And, if you liked the podcast, please take a moment to go over to iTunes to rate the podcast.Enjoy the show!
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Leadership, Brand Strategy & Transformation - Minter Dialogue