The Dept. w/ Omar El-Takrori Why Most Creators Fail to Monetize Their Content (And How to Fix It) ft. Brendan Boyd | The Dept. #75
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May 28, 2025 Brendan Boyd, creator and entrepreneur, helps others monetize their content effectively. They discuss vital strategies for developing digital products like e-books and courses. Boyd emphasizes pricing tips and the importance of creating value through collaborations. The conversation dives into using AI for content enhancement and the benefits of virtual platforms in engaging audiences. They also explore 'tiny challenges' as a novel coaching method and how mastering the art of storytelling can transform selling. It's all about turning passion into profit!
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Create Digital Products to Monetize
- Every creator needs to have at least one digital product to monetize their content.
- Digital products can include ebooks, checklists, mini courses, or audio files that package your information.
Monetize Guests with VIP Packages
- Offer a VIP content package to podcast guests including all files and clips for a fee.
- Many guests won't make their own clips, so this adds value and a monetization opportunity for creators.
Run Focused Content Campaigns
- Choose a clear annual campaign and create content consistently around it.
- Guide your audience through a customer journey that promotes workshops, challenges, and mentorships in cycles.