The Boardroom Buzz: Grow, Sell, or Exit In PS3 We Trust: Paul Sansone Jr. on Sub-Prime Innovation, TikTok Car Sales & the 100-Year Dealer Legacy
Third-generation dealer Paul “PS3” Sansone III joins the Blue-Collar Twins to share how Sansone Jr’s Auto Group balances 67 years of family tradition with social-media hustle, deep-subprime financing, and a brand-new Keyport Kia store. From rent-to-own experiments that became New Jersey Auto Lending to “Motivational Mondays” that fire up 25 salespeople, Paul explains the systems—and the mindset—that keep customers, staff, and community in his corner. Buzz EP 206 Paul Sanson…
You’ll hear:
- Subprime Mastery – why PS3 built an in-house “lease-here, pay-here” bank that boosts FICO scores by 140 pts on average.
- EZ Referral & TikTok Lives – turning marathon streams and a debit-card referral app into steady showroom traffic.
- Rent-to-Own Origins – the 2008 light-bulb moment that reshaped the family’s finance model.
- Keyport Kia Dream – taking an 11-year college project from paper to grand-opening on June 9th.
- Motivational Mondays – money-green pants, weekly goal-setting, and the “trust the process” mantra.
- Giving Back – 400-meal Basket Brigade, Hope-for-a-Ride car giveaways, and why single moms stay top of mind.
- Next-Gen Vision – ten rooftops, nationwide DMS software, and keeping the Sansone name alive for 100 years.
From PE Teachers to Pest Control Owners: The Julio Twins Share Their POTOMAC Experience
https://www.linkedin.com/in/paulgiannamore
Produced by: www.verbell.ltd
Timestamps (podcast.co-ready)
00:00 – Cold-open: beach-club memories and the “hot lifeguard” origin story
00:50 – Lifelong car passion & selling hot dogs at the dealership as a kid
03:35 – Sansone family tree: 67 years, three generations, five rooftops
05:55 – Breaking the “snaky car-sales” stereotype with relationship selling
07:00 – Daily training: every up is a coaching moment
08:35 – Presidents-Award Kia store & handing the desk to a new GM
11:00 – Rent-to-Own concept after the 2008 crash
12:45 – Birth of New Jersey Auto Lending: turning renters into owners
14:40 – Hope-for-a-Ride car giveaways to single moms
16:55 – Inside the lease-here, pay-here model and 75 % repeat business
19:10 – Building the Keyport Kia project first dreamed up in college
22:30 – Dealer-Controlled Solutions: exporting their DMS & finance playbook
25:20 – COVID’s inventory roller-coaster—down to four cars on the lot
29:20 – Basket Brigade: 400 Thanksgiving meals in Neptune
30:35 – Motivational Monday videos & money-green-pants culture
33:00 – Social media plans with a full-time content team
35:25 – AI’s future role in lead follow-up and CRM speed
38:00 – Family dynamics: clear lanes for dad, brother Michael, and cousin Steven
41:00 – Driving the 2025 Kia Telluride vs. a Range Rover—value breakdown
43:40 – Keyport Kia soft opening June 9 and summer car-giveaway promo
47:00 – Final advice: love your employees, community, and customers—success follows
50:00 – Outro and Masterclass CTA