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Addressing the demand side of human trafficking is crucial, as it sheds light on the behavior and motivations of sex buyers, often overlooked in traditional anti-trafficking discourse. The film 'Buying Her' presents firsthand accounts from former sex buyers, revealing that many are married men who, despite their anonymity, had the courage to share their experiences on camera. In exploring their journeys, the documentary seeks to dismantle the stigma surrounding these individuals and highlights the complexity of their choices, aiming to educate others about the root causes of their behavior. This understanding is vital for tackling the broader issue of trafficking, emphasizing that reducing demand is as important as rescuing victims.