In recent years, Pride Month has seen a flood of corporations using rainbow logos and products to show LGBTQ support. Whether the brands are being helpful or opportunistic has been cause for debate. But this year, amidst a wave of hate against queer and trans people, boycotts and threats are leading some brands to walk back their Pride marketing and merch. Today, Xtra Magazine senior editor Mel Woods discusses whether corporate support for Pride matters, and what brands giving in to homophobic demands could signal about rising hatred. For transcripts of this series, please visit: https://www.cbc.ca/radio/frontburner/transcripts