“What people regret over time are things they didn’t do. They didn’t take that trip, they didn’t ask that person out on a date. They didn’t start that business,” says former political speechwriter and author Dan Pink. “I think it’s because we are slightly over-indexed on risk. We overstate the risk in many circumstances.”

In this episode of Think Fast, Talk Smart, strategic communications lecturer Matt Abrahams sits down with Pink to hear how we can take more risks and how leaders can inspire others by focusing on the why instead of the how. “There’s almost incontrovertible evidence that a sense of purpose is the most cost-effective performance enhancer that organizations have,” Pink says.

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