Strategize Around Real, Familiar & Unique… Registers Will Ring

These days, keeping it simple is one way to be different. At a time when brands are packing their products with processed ingredients and novel sweeteners, some companies are taking a stripped down approach… and getting noticed. This episode, which features an interview with Stephanie McGregor, a veteran food and beverage executive and founder of plant-based drink brand Ringa, explores that dynamic.

Show notes:

0:25: Mussel-ed Out. RSVP & See You In S.B. Real Corn Flakes. Live Slice. Miso & Pita. Kartik FTW. – Ray shares some important advice about dining out based on recent experience. Our Miami meetup is 10 days away – we'd appreciate it if you register for the event. The ECB folks snack on some premium simple cereal and talk about how consumers may perceive it versus competing products. They also chat about a couple soda brand revamps – including that of a classic brand now marketed as "healthy" – snack on extra crispy pita chips, and highlight a miso-infused tomato sauce and a brand called "DryWater," before Mike unpacks a box of goodies sent to him from Doosra founder (and CPG king ) Kartik Das.

27:28: Stephanie McGregor, Founder & CEO, Ringa – Launched in 2023, Ringa is a brand of plant-based functional beverages made with all organic ingredients, including moringa, apple cider vinegar and prebiotic fiber from agave inulin. A veteran food and beverage brand executive who has worked with vitaminwater, Pop Chips and Smashmallow, Stephanie talks about her inspiration to launch a beverage brand, how she is attempting to align education about functional ingredients to a common habit, why she's not chasing demand for gut-friendly sodas, and what she's learned from taking a slow and sustainable approach to retail growth.

Brands in this episode: Ringa, The Real Cereal Co., Ringa, Chef's Life, Live Soda, Better Booch, Slice, Suja, Sauz, Terranean, Bitchin Sauce, DryWater, Sacred Bev, See The Elephant Amaro, Sip Herbals, Rishi Snacks, Doosra, Baabu, Chikka Chikka, Fishwife, Huwa, Kimbala, Vitaminwater, Pop Chips, Krave Jerky, Bark Thins, Smashmallow, Kuli Kuli