The Cost of Keeping Up: The Truth About Gen Z and Money

Welcome to a conversation we all need right now.

Today, we're diving into The Cost of Keeping Up — why so many of us feel financially behind, exhausted, or like our “good salary” still isn’t enough. From lifestyle pressure to rising costs to the emotional toll of constantly comparing ourselves online, this episode unpacks the truth about Gen Z’s relationship with money in 2025.

We talk about the systems, the psychology, and the reality behind why managing money feels harder than ever — and how to take back control without giving up your joy.

This episode features insights from Melissa Leong, one of Canada’s leading personal finance experts, bestselling author, and your favourite money mentor.

Follow Melissa:

Instagram: https://www.instagram.com/lisleong/?hl=en

Website: www.melissaleong.com

Book: Happy Go Money

And a huge thank you to RBC — this episode is proudly sponsored by them in support of their research on the financial pressures facing young Canadians today.

If you’ve ever felt like you’re doing “everything right” and still can’t get ahead… this one’s for you.

CONTEST INFORMATION! Between November 19 to 30, 2025 you have a chance to win a $1,000 shopping spree at Shoppers Drug Mart. There is a special keyword embedded in today’s episode. Simply text the keyword plus you’re full name to 925-555. Standard message rates apply. Go to https://www.seekyoursounds.com/contests for contest rules.  

From beauty to value sets, to stocking stuffers and more, Shoppers Drug Mart can help you during the holiday season—and you’ll get points on almost everything!

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