AI Snips
Chapters
Transcript
Episode notes
Social Media Isn't Enough
- Kathleen shares how a book with a large social media following sold only 14 copies.
- This revealed that social media followers alone do not guarantee book sales.
The Platform Pyramid Explained
- The Platform Pyramid has three levels: social media at the base, public writing in the middle, and speaking at the top.
- As you move up, follower numbers drop but engagement and commitment rise significantly.
Use Social Media Strategically
- Be present on social media but don’t feel pressured to be an influencer if it’s not natural.
- Use social media to direct followers to deeper engagement through other platform levels.