Claudia Pievani: Fashion Without Victims

“We talk very badly nowadays about fashion, right? Because of the environmental impact and so on. But at the same time, there is also value in fashion. If not, we wouldn't be so obsessed. It’s inspirational, it makes you dream… Let's keep the good thing, the positive thing that gives you a good feeling and toss away and eliminate the bad things. It can be done.” Claudia Pievani

 

 

Claudia Pievani is the founder of Miomojo, the cruelty-free and sustainable Italian fashion brand that is making some of the most beautiful bags I’ve ever seen. They are recycled and up-cycled and – use the entire range of incredibly innovative, next-generation materials – derived from plant-based resources, including apples, corn, cactus and pineapple.

 

 

“Over time, we have proved that a beautiful object doesn’t have to come at the expenses of other living beings or our planet. With creativity and compassion, we have proved that it is possible to have fashion without fashion victims.” – Claudia Pievani

 

 

https://www.miomojo.com/en/