The Pastor's Heart with Dominic Steele How to revolutionise your church towards a 5% conversion target - Brett Middleton, Ben Molyneux and Dan Au
Nov 18, 2025
Brett Middleton, a parish leader at St Luke’s Miranda, Ben Molyneux, minister at St Faith’s Narrabeen, and Dan Au, site pastor at Cornerstone, discuss innovative strategies to boost church conversion rates. They dive into the importance of setting a 5% evangelism target and the theological debates surrounding it. The trio shares insights on aligning staff with purpose, fostering community care, and utilizing storytelling to spark mission enthusiasm. They also explore adaptive outreach approaches to resonate with diverse demographics.
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5% As A Strategic Spur
- A 5% conversion goal is a strategic prompt, not a command to God.
- It shifts congregational focus and creates measurable mission heat for local churches.
Consult Revealed A Blind Spot
- Brett felt shame when a church consult showed 'how many adults have come to faith?' as an unknown.
- That gap motivated him to embrace counting conversions and pursue clearer evangelistic focus.
Map The Newcomer-To-Disciple Gap
- Map your newcomer flow to identify gaps between connection and conversion.
- Invest resources in where conversion is weakest rather than spreading effort thinly.