Let's talk Marketplace Let's talk Marketplace 71: Why Amazon is (now) all about AI
Does Amazon really want to become like Temu? Why is AI vital for Amazon's survival? Why is Amazon expanding its B2B business so massively right now? These are fascinating questions that can be derived from the various reports from the Amazon empire in recent months. And there is one person who can answer them: Malte Karstan.
In the new episode of "Let's talk Marketplace", the consultant and always very well-informed Amazon expert explains the background to Amazon's goings-on in front of and behind the scenes. For example, that Amazon is currently meeting with Chinese sellers very frequently, asking them not to run away and announcing direct sales to the USA. Or that without AI, it is simply not possible to control a data monster like Amazon and keep the marketplace clean - in all areas, including advertising. And that every seller must monitor their Amazon account directly, not just via their own ERP or middleware system. And he talks about the fact that Amazon is currently growing strongly in the B2B business and wants to make business much easier for B2B sellers.
Join us for our Amazon-News-Update with Malte!
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Newsflash:
- About You wants to adopt Shemu's factory-to-consumer principle this year. About You wants to identify new trends with AI, produce them in small quantities and have them delivered directly from European and Turkish factories to the end consumer.
- With Cinven a financial investor joins Fressnapf at the first time. With the new partner, Europe's largest pet supplies retailer wants to grow aggressively in Europe. CEO Johannes Steegmann leaves the company due to these changes.
- The Federal Cartel Office has fined Fritzbox manufacturer AVM 16 million euros. The provider is accused of having controlled the prices of its products in online retail for years.
Chapters:
00:00 Introduction and Overview
10:01 Newsflash
19:58 Amazon wants to become Temu 3.0
24:34 The Impact of AI on Amazon Sellers
27:51 Suggested Values and Seller Control
36:01 Problems caused by not using the Amazon account
42:07 Growing importance of B2B for Amazon