Habit-Forming Products and Breaking Bad Habits with Nir Eyal

From building and selling two technology companies to writing "Hooked" and "Indistractable," Nir Eyal learned from the masters of persuasion manipulation to ultimately become a behavioral designer. As a behavioral designer, Nir helps companies build products and services that get people hooked on healthy habits. While his first book, "Hooked," is about creating habit-forming products, his second book, "Indistractable," is about breaking bad habits. Nir never did build his third company; instead, he began speaking, teaching, and consulting at the peak of his career. Join us to hear how persuasion manipulation and good product design might help us accomplish the things we already set out to do and the importance of becoming indistractable.

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