How the founder of LASHIFY built her empire through innovating in the lash industry (with 70+ patents along the way!) with Sahara Lotti

Sahara Lotti is the total badass inventor and founder behind the award winning DIY lash extensions company, Lashify. And when I say that this is a must-listen episode - I truly mean it. It’s real and it’s raw and Sahara shares so much of her journey and the challenges she’s faced along the way; if there’s only one podcast you listen to this week - please make it this one. 

We talk about the absolute importance of patents and the ins and outs of how people can screw you over in any industry, how she actually found her manufacturer. (Spoiler alert: it involves karaoke and Celine Dion hits), the controversy that surrounded her brand in the early days that almost ended in a cancel culture moment (not ok) and the effects that had on her life and her mental health and investing $100,000 into a black-owned hair care brand. Plus so many incredible pieces of actual gold. Actual gold!! 

These are the learnings of a woman who has a clear mission and isn’t afraid to chase her dreams.

Full disclaimer: the audio quality is questionable, but hey...tech can be a nightmare sometimes and this episode is more than worth it. Your ears need this. Trust me.

LINKS WE MENTION:

Lashify's Website

Lashify's Instagram

Sahara's Instagram 

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