The Pen Addict

583: The Soft Stuff

Sep 27, 2023
Guest
Mike Matteson
Mike Matteson, a pen enthusiast and YouTuber, joins Brad on this episode. They discuss Mike's YouTube milestone, his local Pelikan Hub, favorite inks, and what makes a great pen show experience. They also talk about creating content for YouTube, ranking pilot nibs, favorite nibs, new pen ink, improving pen shows, the importance of Wi-Fi, fundraising for St. Jude, and their social media presence and giveaway.
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ADVICE

Prefer Video For Tactile Stationery

  • Use YouTube for pen and ink content to increase community interaction and show demonstrable use.
  • Prefer video when you need to move, handle, and demonstrate tactile products like pens and inks.
INSIGHT

Visual Limits Require Comparison

  • Some ink colors and pen details are inherently difficult to reproduce accurately on camera or in photos.
  • Provide color comparisons and multiple views to help viewers interpret colors and textures.
ANECDOTE

Local Pelikan Hub Success Story

  • Mike ran a Pelikan Hub in Hillsborough using the public library and attracted around 40 attendees.
  • Local shop Crazy Allen's Emporium and free inks/notebooks helped draw newcomers and first-time fountain-pen users.
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