Robert Darnton, "Pirating and Publishing: The Book Trade in the Age of Enlightenment" (Oxford UP, 2021)
Dec 29, 2024
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In this engaging discussion, Robert Darnton, a Harvard professor emeritus and esteemed historian of books, unpacks the chaos and creativity of the 18th-century book trade. He explores the fascinating 'Fertile Crescent' where piracy thrived, providing banned French works to eager readers. Diving into the interplay between authors and opportunistic publishers, Darnton reveals how this era of innovation helped democratize literature. He also shares personal insights from his archival research journey and foreshadows his upcoming work on revolutionary Paris.
The emergence of entrepreneurial publishers in the Fertile Crescent transformed the 18th-century French book trade, democratizing access to literature for a broader audience.
Despite strict censorship, underground publishing networks thrived, illustrating the complex relationship between state control and public demand for diverse reading material.
Deep dives
The Transformation of Book Publishing
The book publishing landscape during the Age of Enlightenment saw significant transformations that altered how literature was produced and accessed. Historically, the book trade was dominated by guilds that maintained strict control over publishing and distribution, particularly in France. By the 18th century, however, a new class of entrepreneurial publishers emerged in regions like the Fertile Crescent, circumventing traditional restrictions and reaching a broader audience. This shift not only democratized access to literature but also marked a profound change in the cultural exchange, reflecting a growing demand for diverse, inexpensive reading material among the masses.
Censorship and Underground Publishing
Censorship was a fundamental barrier in the French book trade, with all works requiring prior approval from royal censors before publication. Despite this, the underground publishing networks flourished, particularly due to collaborations among provincial booksellers and foreign publishers. These illicit networks thrived on the demand for 'philosophical' texts, which included not only Enlightenment works but also subversive literature like pornography and political treatises. The interplay of censorship and underground manuevering illustrated a complex relationship between the state and the burgeoning public interest in literature.
The Rise of Popular Readership
The mid-18th century marked the beginning of a significant consumer boom in literature that reached beyond the elite to encompass a broader public. Prior to this era, access to fully developed narratives was predominantly available to wealthier classes, limiting readership. With the emergence of cheaper books and a growing reading public, authors like Rousseau and Voltaire gained widespread popularity and contributed to this cultural wave. As these previously excluded groups began to engage with literature, it initiated a gradual democratization of culture, laying the groundwork for the future of mass media.
Piracy in the Publishing Industry
The dynamic between piracy and legitimate publishing was central to the evolving book trade during this period. While piracy often conjures images of unscrupulous practices, it was a competitive practice among a diverse array of publishers aiming to meet burgeoning demand. Pirates diversified their offerings and engaged in tactics to undercut established publishers, racing to market with popular titles. This landscape of constant competition fostered innovation within the book trade, demonstrating how pirate publishers were not merely thieves but vital players navigating a complex, often dangerous trade ecosystem.
In the late-18th century, a group of publishers in what historian Robert Darnton calls the "Fertile Crescent" — countries located along the French border, stretching from Holland to Switzerland — pirated the works of prominent (and often banned) French writers and distributed them in France, where laws governing piracy were in flux and any notion of "copyright" very much in its infancy. Piracy was entirely legal and everyone acknowledged — tacitly or openly — that these pirated editions of works by Rousseau, Voltaire, and Diderot, among other luminaries, supplied a growing readership within France, one whose needs could not be met by the monopolistic and tightly controlled Paris Guild.
Darnton's book Pirating and Publishing: The Book Trade in the Age of Enlightenment (Oxford UP, 2021) focuses principally on a publisher in Switzerland, one of the largest and whose archives are the most complete. Through the lens of this concern, he offers a sweeping view of the world of writing, publishing, and especially bookselling in pre-Revolutionary France--a vibrantly detailed inside look at a cut-throat industry that was struggling to keep up with the times and, if possible, make a profit off them. Featuring a fascinating cast of characters — lofty idealists and down-and-dirty opportunists — this new book expands upon on Darnton's celebrated work on book-publishing in France, most recently found in Literary Tour de France. Pirating and Publishing reveals how and why piracy brought the Enlightenment to every corner of France, feeding the ideas that would explode into revolution.
Zach McCulley (@zamccull) is a historian of religion and literary cultures in early modern England and PhD candidate in History at Queen's University Belfast.