Sari Swears Podcast | Season 8, Ep. 11: Are You Repeating Yourself? Maybe You Should

Do you ever catch yourself repeating things in trial and worry it's too much?

Let me stop you right there: it's NOT too much.

In fact, you probably need to repeat yourself MORE.

This week's podcast episode is all about how intentional repetition helps your jurors:

✔️ Understand your case ✔️ Remember your core messages ✔️ Trust YOU

Too many attorneys are afraid of sounding redundant. But repetition, when done right, is one of the most powerful teaching tools you have.

In the episode, I break down:

🗣️Why repetition builds neural pathways and increases recall 🗣️How to use repetition throughout voir dire, opening, and closing 🗣️The difference between GOOD repetition (strategic) and BAD repetition (nervous rambling)

And I walk you through exactly where in trial you should be repeating key phrases, hooks, gestures, and more.

Because when jurors hear it again and again it STICKS.

And if it sticks, they carry it into the verdict room.

Tune in NOW! 🎧

Love, Sari

Quote:

"If you want the jury to remember something, you have to be willing to say it over and over and over again. Not just in voir dire, not just in opening, not just in closing—but throughout the entire trial. Because repetition creates neural pathways. That's how the brain works. Repetition is how we learn, how we connect, how we remember. And if you're not repeating your most important points? You're leaving the jury with nothing to hold onto."

-- Sari

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