Type 2 is a podcast from Looking Sideways in association with Patagonia that explores the intersection between the outdoors, action sports and activism.

Even in a field crammed with extremely motivated people, Reece Pacheco stands out. He is Executive Director of WSL Pure, the WSL’s none profit with a mission to inspire the global surf community to lead the way in protecting the ocean.

He is also in charge of the sustainability program for the World Surf League - or SVP of Ocean Responsibility to give him his full title.

As if all that wasn’t enough, he hosts the WSL Pure One Ocean podcast too. All of which, by my reckoning, makes him extremely busy across a lot of fronts.

What’s especially interesting about Reece’s current work with the WSL is the scale of the brief. In effect, he’s been given the daunting task of devising from scratch a strategy to help the WSL lead the way on matters of environmentalism and sustainability in the surf industry.

As such, our chat about Reece’s approach is a fascinating counterpoint to last month’s conversation with Chris Hines about the genesis of Surfers Against Sewage; an organisation that, after all, evolved over many years from a single issue group into the most influential environmental body in the surf industry.

As ever I was interested in digging into Reece’s background to find out how his experiences and private passion for this cause had led him to this point, and his views on the challenges the industry currently faces. Great chat this one - hope you enjoy it.

New episodes of Type 2 are released every four weeks through my Looking Sideways channel. Hear it by subscribing to Looking Sideways via ApplePodcasts, Spotify or any of the usual other podcast providers.

Thanks to Ewan Wallace for the theme tune, and to my editor Fina Charleson.

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