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How long viewers watch your content for is one of YouTube’s golden signals. So as content creators we know we need to hook attract viewers with engaging topics. But did you know that quality production values can also help your audience retention?

In this episode of TubeTalk, we’re going to take a deep dive into audio specifically, and give you some must-know tips and tricks around sound quality. So many YouTube creators are not putting the effort into audio, and are losing viewers because of it, even when the content they create is otherwise amazing.

I’m joined by Mike Russell, Creative Director at Music Radio Creative. He’s a recognized expert on audio production, and his YouTube channel is packed full of advice about cleaning up audio, producing podcasts, creating music, and more. He really, really understands the quality and voice that's required to capture an audience and keep them riding along with you. In this podcast you will learn:

Why buying an expensive microphone isn't enough to ensure crystal-clear audio
How a shaggy carpet can help create the best audio
How to mix in a music track so your viewers can still hear you
Best practices for mixing in other sound clips to your video
Audio tips for creators on the go
Why recording background noise separately can boost your audio quality
Why you should build your own library of audio clips

For the show notes, head over to https://vidiq.com/blog/post/why-great-audio-boost-youtube-audience-retention-tubetalk-203/. Don't forget to leave a review and subscribe in your favorite podcast app!

Any questions or comments? feel free to email me Liron@vidIQ.com

Why Great Audio Can Boost YouTube Audience Retention with Mike Russell