038 - Once you've established your pet photography business, the idea of starting over in a new market can be daunting. But fear not, mobile photogs: It's not as tough as you might imagine!

In this episode, I talk with Allison Shamrell about her cross-country move to San Diego, and what went into establishing herself as one of the city's most successful photographers. We also discuss the ins and outs of finding studio space for your business, including the one question you must ask before signing a lease.

What To Listen For:

Common fears and misconceptions when moving your business
How to establish yourself in a new market, even before you arrive
Ideas for location scouting when you're not familiar with an area
The difference between "awareness marketing" and "make-the-phone-ring" marketing
What to look for in a studio space (and what to avoid)

Whether there's a move in your future or not, you'll want to listen this week as we cover ground from market research to relationship-building to the free software I'm obsessed with (and you will be, too!).

Resources From This Episode:

JOIN THE PARTY:

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Check out our recommended gear and favorite books.

Moving to a New Market with Allison Shamrell