The Sacred

Why we Stick to "People Like Us" (and Why That's a Problem) with Jon Yates

Dec 4, 2024
Join Jon Yates, author of "Fractured" and founder of a youth charity, as he dives into the pitfalls of sticking with 'people like us.' He reveals the dangers of echo chambers and societal division, drawing on personal experiences and insights from community programs. Yates highlights the importance of empathy and inclusivity, especially in schools, and discusses how we can break free from our comfort zones. Discover practical ways to embrace diversity and foster meaningful connections for a more cohesive society.
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INSIGHT

People Like Me Syndrome

  • Homophily, or "love of the same", explains our tendency to favor similar people.
  • It unconsciously influences our choices, from who we trust to who we befriend.
ANECDOTE

Sales and Similarity

  • Researcher Francis Evans studied door-to-door salespeople and their success rates.
  • He found they were more likely to sell to people similar to them in demographics, even height.
ANECDOTE

School Integration

  • When two schools with different demographics merged, students still favored similar peers.
  • White and Asian British students sat separately, while those with ginger hair or glasses sat together.
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