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How to use Jobs to be done.

On today’s episode I’m joined by my guest Claire Suellentrop, a messaging and conversion expert at Loveyourcustomers.co.

Claire is also a published author and the former Director of Marketing for Calendly. In this episode she will introduce us to the “Jobs to be done” methodology that is replacing the old method of creating customer personas.

Listen in for a step-by-step practical guide on this method, why you should be using it, and how you can implement it in your business.

Topics covered:

Claire’s role at Calendly and transition into consulting
How to use jobs to be done to ready your customers' minds
The “Jobs to be done” approach to marketing
Identifying your power customers and making a profile
Tips for interviewing customers and getting valuable insight
Introducing new methods to your company successfully
Case studies and recommended resources on the “Jobs to be done” methodology

Resources mentioned:

Why the Jobs-to-be-Done Framework Creates Better Products: Alan Klement
Websites that Convert: The fundamentals of writing compelling website copy by Claire Suellentrop
Loveyourcustomers.co
Claire’s talk from the Unbounce’s Call to Action Conference
Rev.com and Speechpad.com - Transcription services
Matt Hodges on Marketing the Job to be Done via Intercom
When Coffee & Kale Compete by Alan Klement
https://jtbd.info/ Blog by Alan Klement
Bikeshedding in Marketing: 3 Keys to Being an Effective Marketer

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Finally...

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Tu Lam – US Army Special Forces – Firearms & edged weapons master at Ronin Tactics – Vietnamese refugee – Discovery Channel “Forged in Fire: Knife or Death”