“Ten Toes Down” and Self-Care as Resistance: Meet The Influencer Who Can Make – or Break – a Beauty Brand Right Now, Golloria George

Apr 2, 2025

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Today we’re chatting with Texas-based, 23-year-old beauty creator Golloria George. Named People Magazine’s Beauty Creator of the Year and Forbes’ 30 under 30 last year, Golloria has amassed 3.2 million followers on TikTok, where she swatches the darkest shade of makeup on her South Sudanese complexion – revealing a lack of shade range in plain site in her viral videos that hold the industry accountable. (Most famously, Youthforia’s “‘tar in a bottle” blunder had retailers pulling the brand from store shelves).

Tune in as Golloria gets candid about her upbringing before rising to beauty fame, sharing the insightful learnings she’s earned along the way to power-ranking status.

You’ll discover:

The backstory behind the Youthforia debacle, including how the brand reacted behind the scenes, and the prelude that added fuel to the fire
What makes Golloria want to consult for a brand, and what has her turning some companies away
What led to Golloria’s social media hiatus, and how she came back with a whole new attitude
What the influencer community’s wage gap is really like
Everything she’s loving in her own beauty cabinet, from her ride or die foundation, bronzer, sunscreen, and the perfumes that get her the most compliments
The cosmetics brand that she feels still excludes people of colour, in spite of internet protests
The creators she co-signs, New York girlies included

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