Every good brand needs three good, strong legs to stand on; verbal identity, visual identity and value identity. When one of these legs isn't aligned with the others, it can throw off the entire balance of the brand. Mike Kim has been working with top brands to help them find that balance within their marketing.
Everything from the copywriting, to the design elements, to the blog posts & emails, and even the titles to your podcast episodes, all of these things need to speak one unified voice that consumers recognize as your brand so it's positioned exactly where you want it to be in their minds.
The Agents of Change Digital Marketing Podcast