Episode 1603: Social Media For Dummies

Episode 1603: In this KEEN ON show, Andrew talks to Eric Yaverbaum, author of PR FOR DUMMIES, about Twitter, Threads and why even 62 year-old guys like himself need to be on social media

Eric Yaverbaum, CEO of Ericho Communications, is a communications, media, and public relations expert with over 41 years in the industry, having co-founded Jericho Communications and served as President from 1985 until its successful sale in 2006. Eric has worked with a wide-range of top-of-their-industry clients, including Sony, IKEA, Progressive Insurance, Domino’s, Beachbody, H&M, and fitness guru Jack LaLanne, with whom he introduced fitness and wellness culture to Middle America in the 1980s, helping kickstart the same movement that brought aerobics and juicing to American households. Eric, a global leader in public relations, has the influence and reach to give his clients the exposure they need, getting them placements in media outlets as varied as the Today Show, NBC Nightly News, Good Morning America, CBS This Morning, The Wall Street Journal, The New York Times, CNBC, Entrepreneur, and Forbes. Eric is also a bestselling author who literally wrote the book on public relations – the industry-standard bestseller, Public Relations for Dummies – as well as six other titles including Leadership Secrets of the World’s Most Successful CEOs (with over a million copies sold). He is a regular TV pundit, and his expert commentary has been featured in Forbes, Entrepreneur, The Washington Post, The New York Times, HuffPost, CNBC, MSNBC, Fox Business, Inc., and PR Week, among others. His communications expertise and professional and media contacts have enabled him to generate high-quality placements for his clients, offering valuable exposure for both important causes and innovative businesses alike.

Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.

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