Jae Goodman is founder and CEO of Observatory, named to Fast Company’s 2020 list of World’s Most Innovative Companies.
Observatory is an agency spun out of CAA Marketing, where Jae served as Co-Head and Chief Creative Officer since 2006. His Chipotle content “Back to the Start” and “The Scarecrow” combined to earn four Grand Prix victories at Cannes, going down among the all-time great branded entertainment of the past decade.
Jae has been named to Fast Company’s Most Creative People in Business, AdWeek's Creative 100, Ad Age’s Creativity 50, and PR Week’s Hot List. He serves on the Board of Effie Worldwide and is a two-time Cannes Lions Jury President.
Under Jae's leadership, Observatory has rapidly grown and expanded over the past 3 years, including global initiatives for Budweiser, Canada Goose and Coca Cola.
Prior to joining CAA, Jae worked at Publicis & Hal Riney in San Francisco, and Wieden+Kennedy in Portland.