Hub Podcasts Something big is about to happen to the news in Canada
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Jul 9, 2025 In this engaging discussion, Rudyard Griffiths, Publisher of The Hub and expert on the intersection of AI and journalism, shares insights on the seismic shifts occurring in Canada's news industry. He emphasizes how AI is reshaping news consumption, leading to declining engagement rates. Griffiths explores both the challenges and exciting opportunities this technology presents, sparking a conversation about the future of news distribution in Canada. Don't miss his provocative take on the impending transformation!
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Griffiths' AI Search Experience
- Rudyard Griffiths shares his personal experience resisting and eventually accepting Google's AI overview feature for searches.
- He finds AI summaries fast and often sufficient, leading to less website clicking on content links.
Impact of Zero-Click Searches
- AI overviews significantly reduce web traffic by enabling zero-click searches where users don't leave the search engine.
- This shift will transform the internet to be less decentralized but potentially more accurate and relevant.
AI Challenges Old Internet Models
- The rise of AI summaries threatens existing internet business models that monetize site visits, especially hurting online news through reduced clicks.
- This change is disrupting the virtuous circle of content creating, attracting users, and monetizing visits.