The B2B sales book that’s redefining how the world sells.

Sales Is Therapy is not your typical sales manual. Written by Zac Thompson and Jack Frimston - hosts of the We Have A Meeting podcast - this breakthrough B2B sales book flips the script on outdated sales tactics and “bro culture” pitching.

Inside, you’ll learn how to:

Sell without sounding salesy

Use therapeutic questioning to unlock real buyer motivation

Build trust instead of relying on pressure

Rewire your mindset to handle rejection, objections, and emotional blocks

Shift from pitching to listening — and closing more deals because of it

Whether you're a founder, SDR, AE, or sales leader, this book gives you the frameworks, questions, and mental models to sell smarter and lead better — without losing your soul.

From The IKEA Method to The Evidence Shelf, from emotional intelligence to strategic objections — this is the modern sales toolkit for the emotionally intelligent seller.

If you’re in B2B sales and want to break through the noise, reconnect with purpose, and close more deals with clarity and confidence, Sales Is Therapy is your new secret weapon.

Buy here: https://amzn.to/4jIaGQH

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