How to convert leads to loans - #293

Aug 20, 2025

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How to convert leads to loans - #293

In the hard money lending business, leads are everywhere—texts, emails, web forms, phone calls, social media. But how do you turn those inquiries into actual closed loans?

In this episode of the Private Lenders Podcast, Jason and Chris break down the exact process they use to respond, nurture, and follow up with leads so they don’t slip through the cracks. From fast phone responses to automated texts, emails, and CRM follow-up, you’ll learn how to stop wasting opportunities and start closing more deals.

We cover:

Why speed-to-lead is everything in lending
The biggest mistakes lenders make with new inquiries
Simple scripts and strategies for first conversations
Automations that keep borrowers engaged (without overcomplicating things)
How to follow up with “maybes” and get to a yes or no
Why consistent lead flow is the #1 growth driver for lenders

Whether you’re new to private lending or looking to scale, this episode will help you sharpen your process and close more loans from the leads you already have.

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Are you a new or experienced private lender or hard money lender? Join Jason Balin and Chris Haddon from Hard Money Bankers as they draw from their extensive experience running a successful hard money lending company since 2007. Tune in weekly with episodes related to all aspects of private lending. From discovering lucrative loan opportunities to securing private capital, effectively managing your loan portfolio, handling defaults, and much more, we've got you covered.

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