I first discovered Gil Assayas, the musician otherwise known as GLASYS, when one of his YouTube videos made it to the front page Reddit. His amazing keyboard set up and sophisticated musical adaptations of well-known video game soundtracks caught the attention of several gamer subcultures, who then shared his videos widely across social media.
I recently sat down with Gil and asked him about how he grew his fanbase and in what ways his viral videos have translated into career success.
The Business of Content with Simon Owens