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MARKETS DAILY: Crypto Update | How PayPal Plans to Bring 400M Users to Crypto

7 snips
Apr 25, 2025
Jose Fernandez da Ponte, Senior Vice President of Blockchain at PayPal, shares insights into the payment giant's game-changing plans. He reveals how PayPal intends to onboard 400 million users into crypto through their new PYUSD rewards program. The discussion highlights strategies for encouraging stablecoin adoption, the partnership with Coinbase to boost DeFi innovations, and the importance of regulatory clarity in the U.S. Join them as they explore the future of stablecoins and their role in reshaping the payments landscape.
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INSIGHT

PayPal's Threefold Crypto Strategy

  • PayPal aims to increase mainstream access to digital currencies and make its PYUSD stablecoin competitive and payment-focused.
  • The rewards program responds to consumer demand for more tokens and rewards on assets held on PayPal and Venmo.
ADVICE

Reward Stablecoins to Attract Users

  • Use stablecoins with reward incentives to bridge comprehension gaps for new crypto users.
  • Focus communication on responsible onboarding of over 400 million PayPal and Venmo users to digital currencies.
INSIGHT

Future of Multi-Currency Stablecoins

  • Mainstream payments require stablecoins denominated in local currencies beyond USD for everyday transactions.
  • Interoperability across permissionless chains enables seamless movement of stablecoins across currencies and chains.
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