Musk's Fascination with Twitter and Its Impact

Elon Musk has had a long-standing obsession with Twitter, even before he bought the platform. Despite his erratic and impulsive tweets, Twitter became the source of his popularity and persona. As the world's richest man, he used his Twitter fame to promote Tesla and create hype around his ventures. However, his takeover of Twitter brought about significant changes. He fired staff, implemented revenue sharing programs for verified users, and made erratic moderation decisions. This has led to a decline in user engagement, loss of users, and concerns about the reliability of the platform.