

How to Save the World - tipping points of social diffusion with Katie Patrick of Hello World Labs
14 snips Apr 16, 2025
In this discussion, Katie Patrick, an environmental engineer and climate action designer, shares her insights on creating measurable impact through innovative apps and campaigns. She delves into the emotional complexities of parenting and art’s role in climate action. Katie highlights how gamification can inspire youth towards sustainability and the vital role of community in bridging divides. Her reflections on writing and the personal journey of environmental advocacy emphasize the power of individual actions in driving systemic change.
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Knowledge Isn't Enough For Action
- Knowledge alone rarely leads to environmental action due to the value-action gap.
- Caring more or financial incentives also often fail to drive change effectively.
Five Keys To Motivating Action
- Use dopamine by tracking progress towards clear goals to motivate action.
- Incorporate social comparison, imitation, trust through promises, and group identity to boost behavioral change.
Simplify Choices To Engage
- Simplify choices and reduce cognitive load to increase engagement.
- Avoid overwhelming people with too many options or complicated information.