

Pure’s CEO Cracks Code for All-Flash Storage
Oct 10, 2024
Charlie Giancarlo, CEO of Pure Storage, shares insights from his vast experience in infrastructure and networking. He discusses the transformative power of all-flash storage, emphasizing its advantages in performance, efficiency, and total cost of ownership compared to traditional hard drives. Charlie also explains how Pure's innovative Evergreen model allows for seamless upgrades and subscription services, making storage management easier for users. Additionally, he highlights Pure's role in enabling AI adoption by optimizing storage for data accessibility and performance.
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Flash Outpaces Disk On Multiple Dimensions
- Flash improves faster than hard disks, enabling better long-term economics and performance.
- Pure leverages flash improvements to offer flash performance at disk-level pricing with far lower space, power, and cooling.
Compare Total Cost, Not Just Price Per Gig
- Evaluate total cost of ownership, not only media cost per gigabyte, when choosing storage.
- Consider space, power, cooling, reliability, and operational costs that can make flash cheaper overall.
Hands-On Demo Shows Flash Density Gains
- Charlie physically compared a 20TB hard drive, an SSD module, and Pure's direct flash module to illustrate density gains.
- He said Pure's next module will reach ~150TB and later ~300TB, far exceeding disk capacity in similar size.