621. How to Remember and Apply Everything You Read — with Help from Shane Par

Aug 14, 2025

Explore the four distinct levels of reading and their impact on knowledge retention. Learn how to choose books intentionally, ensuring they serve a purpose beyond mere entertainment. Discover the benefits of rereading favorite titles and practical tips for establishing a daily reading habit. Even reading just 25 pages a day can lead to significant literary growth. Most importantly, understand that applying what you read is crucial for true progress, turning information into a competitive advantage.

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INSIGHT

Reading Only Counts If You Apply It

Reading only matters if you can remember and apply what you read.
Otherwise reading becomes entertainment, not education.

INSIGHT

Four Levels Of Reading

Shane Parrish defines four distinct levels of reading: entertain, inform, understand, and master.
Treating all reading the same wastes effort and reduces retention.

ADVICE

Choose Entertaining Reads Intentionally

Read for entertainment when you want enjoyment but be intentional with choices.
Pick entertaining works that expose you to good writing or spark better ideas.

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Some books entertain. Some inform. Some change the way you think forever.

In this episode, Brian Gubernick breaks down Shane Parrish’s four levels of reading and why treating every book the same is a recipe for shallow knowledge.

You’ll learn how to choose your reading level with intention, extract lessons you can actually use, and avoid wasting time on books that don’t deliver.

From quitting bad reads without guilt, to rereading the greats, to building a daily habit that compounds into mastery, this is your blueprint for turning reading into a true competitive advantage. Because if you’re not applying what you read, you’re just collecting pages not progress.

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Brian Gubernick is a visionary leader with over 20 years of diverse business and life experience. Currently the Chief Real Estate Officer for PLACE Inc and Co-Founder of Metrix Masterminds, Brian has held numerous other significant roles in the real estate industry including property investor, Realtor, sales team owner, brokerage operating partner, title/escrow company investor, property management partner, and start-up executive. Brian has also trained and/or personally coached thousands of sales professionals on the tenants of business success, leadership, and personal development.

Brian’s passion for excellence is matched only by his love for family. He resides in Scottsdale, Arizona, with his wife and two daughters. When he’s not creating exceptional real estate experiences or nurturing his entrepreneurial ventures, Brian can be found enjoying quality time with his loved ones.

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