The Rollup

Why The Future of Interactive Streaming Is Onchain with Jesse Pollock

Sep 26, 2025
Guest
Jesse Pollack
Jesse Pollack, a builder focused on on-chain creator economies, explores the future of streaming and creator monetization. He discusses how Base flips the traditional platform tax for creators, promoting direct fan interactions. Jesse highlights the potential of creator coins and mini-apps to reshape media experiences and introduce new ways for creators to engage with their audiences. He argues that on-chain technologies empower instant interactions and foster stronger creator-fan relationships, paving the way for innovative capital markets.
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ANECDOTE

How A Base Grant Built Control The Stream

  • Robbie describes meeting Brad at Basecamp which led to a builder grant and the control-the-stream mini app.
  • They used the grant to hire help and ship the interactive streaming MVP with Builders Garden.
ANECDOTE

Daily Streams With Viewer Remotes

  • Robbie explains Roll Up TV streams daily and demos the remote-control idea live to viewers.
  • The remote lets fans control elements like music, clips, and who speaks on the stream.
INSIGHT

Programmable Streams Enable Instant Money Actions

  • Live streaming plus programmable on-chain actions makes real-time monetary interactions trivial.
  • Viewers can vote, stake, and place predictions with one tap, creating richer engagement loops.
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