Motorsport special | Assessing the financial challenges, plus Frank Arthofer on F1’s retooled digital strategy

Ahead of the rescheduled Formula One season, SportsPro editor at large Eoin Connolly is joined by Peter Jones, business director of BlackBook Motorsport, to talk through what we can expect from a very different Formula One season in 2020. Discussion also turns to the wider implications facing series promoters and teams off the back of Covid-19. (01:36)

Then, deputy editor Sam Carp speaks to Frank Arthofer, Formula One’s global head of digital media and licensing, to find out how the sport has adapted its digital strategy during lockdown to ensure continued growth this season and further ahead. (32:48)

Music: Surf Inspector by Kevin MacLeod

Link: https://incompetech.filmmusic.io/song/4447-surf-inspector

License: http://creativecommons.org/licenses/by/4.0/