

CEO of Retail by Mona, Brandon Singer, talks about NYC Retail and Restaurant Real Estate Scene
In this conversation between Christine Russo and Brandon Singer, CEO and founder of Retail by Mona, Singer discusses the inception of his company during the pandemic and its unique positioning in the real estate market, particularly in New York City. He highlights the resurgence of retail activity in the city, particularly among luxury brands, and delves into the trend of luxury brands purchasing their real estate rather than leasing, as a long-term investment strategy. The discussion also touches on the evolution of neighborhoods like Meatpacking District, driven by factors such as tourism, office presence (notably Google's), and the appeal to both locals and visitors. Singer further discusses Retail by Mona's innovative approaches, such as utilizing text messaging for communication and leveraging social media presence for property marketing. He emphasizes the company's collaborative internal structure, contrasting it with the traditional competitive model in the industry. Russo acknowledges the significance of Retail by Mona's approach, praising its ability to adapt to modern business practices and foster a more inclusive and effective work environment. Singer concludes by highlighting the practical success of these strategies and expressing gratitude for the insightful conversation. www.retailbymona.com