S7 Ep19 NIFTY: consignment shop owner and flea market curator, Rosie - on building a vibrant space for secondhand clothing in the Christchurch, New Zealand small business community.

Jun 12, 2023

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Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you’ll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon!

Today’s episode is with Rosie Carroll, founder for Nifty – a consignment clothing store and flea market in Christchurch, New Zealand. Rosie first started Nifty in 2018 when she was looking for a place to sell curated pre-loved clothing. It was a time when fast fashion giants were popping up around the city, and she wanted to sell pre-loved clothing in an effort to combat the fast fashion culture that was gaining popularity around her.

The flea market has been hosting second hand clothing sellers and local makers ever since.

After four years of running the markets regularly, and bouncing around different venues in the city, she felt it was time to leave her full-time office job to open a brick and mortar space.

Last October she leased a space, convinced the owner of the building to paint it bubblegum pink, and is now proud to call the big pink building a destination for vintage clothing lovers, running a consignment clothing store as well as the flea markets out of the big pink building.

And we get to hear the whole story on today’s show, so let’s just dive right in!

DISCUSSED IN THE EPISODE:

[3:20] Growing up in New Zealand, Rosie would get to go to her local op shops to pick out an outfit when she had a mufti day at school.
[5:43] How the small business community was impacted, and rebounded, from the Christchurch earthquake.
[8:46] Rosie started hosting her own flea markets back in 2018, after identifying a need she could fill in the local community.
[20:48] Tips for sellers who are doing their first market this summer.
[23:18] Getting clear about wanting to open her own permanent venue and store.
[27:14] The transition into having a full-time permanent store.
[30:03] How to make good decisions on what to consign.
[36:24] Her love of 90s style and vintage Levi’s.

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