How to Break Out of Your Social Comfort Zone

Aug 26, 2022

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José Avila, Customer Engagement Transformation Lead at Sanofi, takes the mic today to discuss breaking out of your social comfort zone, specifically within pharma.

He explains why he wants to change the landscape of pharma social to make it more transparent and helpful to patients and customers and provides top tips for social pros within any industry.

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Full Episode Details

Changing the Landscape of Social

Working in social for a pharma organization is not an easy task. It’s such an important industry, and that often leaves little room for maneuver when creating a social strategy.

José Avila, Customer Engagement Transformation Lead at Sanofi, joins this Social Pros episode to discuss how to break out of your ‘social comfort zone’ and how he’s working to transform the face of pharma social.

And that’s not all. He also talks about why he prioritizes customer engagement, putting the customer first in every situation, and how to talk to your superiors when putting forward progressive social ideas.

The episode is jam-packed with excellent advice to get those social juices flowing, and you’ll be inspired to ask yourself questions about your own strategy!

In This Episode:

05:06 – How pharma companies use social
09:00 – Where José’s passion for pharma began
15:13 – Has José’s late arrival to pharma social helped him?
17:26 – The pharma comfort zone
19:49 – How is social evolving?
25:10 – Doctors as influencers and José’s three mindsets
31:42 – José’s ‘secret sauce’ to breaking social boundaries
37:30 – Breaking out of your comfort zone
41:20 – José’s advice to budding social pros

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