People ask me all the time what to expect for the upcoming season. Will inquiries be up? Down? Should I plan for it to be slower or busier?
The short answer is unless we face another pandemic, the new normal is likely to be business as usual. Here’s what I mean by that: Go back to what you were dealing with in 2018 and 2019. THAT is what it will be like for the rest of 2023 and throughout 2024.
Basically, you’ve got to stand out from the crowd to get enough inquiries from the right kinds of couples, and then you need to convert them with excellent sales skills. Simple right? Ha!
So today, I’m bringing in copywriting ringer and my better half in business and life, Katy Taylor Jacobson, to share with you ways to cut through the noise and connect with you best buyers.
Enjoy the conversation.