Breneman Blueprint: Real Estate and Entrepreneurship Podcast

$21 Billion Broker, Bob Knakal - Market Presence & Beyond

Aug 2, 2023

52:56

We had the incredible opportunity to sit down with Bob Knakal, a true legend in the world of real estate, for the latest episode of Breneman Blueprint Podcast.

From his early days getting started in the real estate business to building the renowned Massey Knakal Realty Services from scratch, Bob's dedication and strategic vision are truly admirable.

We dove deep into the qualities that make a great broker, the importance of passion, likability, and excellence in someone's background. Bob's hiring practices and the kind of people he enjoys working with were truly eye-opening!

And the best part? Bob shares some unique tactics that fueled Massey Knakal's growth, including prospecting / cold calling, market presence, proof stacking, C.A.R.T.s, exclusive listings, and the importance of being able to clearly say what you do and show the successes you’ve had quickly and clearly.

Timestamps for Key Topics:

2:29 How he got started in the real estate business

9:21 Characteristics to look for in a good broker

13:03 Bob's hiring practices

18:47 The early days of Massey Knakal

22:06 The significance of “market presence”

28:17 Product specialization, geographic focus, partnership disputes, and best resources from the territory approach

31:07 How Bob defines market presence, building relationships with the press, and leveraging social media

36:45 Unique tactics that fueled Massey Knakal's growth

39:33 How competitors tried to replicate Massey Knakal's success

45:16 The enduring importance of cold calling for brokers and a big win for Bob

Connect with Bob Knakal

Twitter: https://twitter.com/BobKnakal

LinkedIn: https://www.linkedin.com/in/bobknakal

Instagram: https://www.instagram.com/bobknakalnyc

About The Breneman Blueprint:

Real estate is the most proven way to build wealth. But learning how to invest in real estate is not easy. You need a blueprint from other successful investors. That is what this podcast is all about.

In each episode, join Drew Breneman, a real estate investor who owns more than $200M in property, as he and his guests teach you what you actually need to know to be a successful investor. Whether you are a full-time active investor, a passive investor, close to retiring, just starting out, simply looking for an alternative to the stock market, this podcast is for you.

His company, Breneman Capital, is a private real estate investment management firm specializing in the multifamily property sector. Breneman Capital employs a deliberate investment approach, leveraging data analytics and proprietary technology to generate superior risk-adjusted returns for investors.

Breneman Capital has developed an investment strategy that aims to exploit market inefficiencies and reveal superior risk-adjusted opportunities through comprehensive use of technology and analytics.

Get started today as an investor or learn more at:

https://www.breneman.com

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https://www.youtube.com/@brenemanblueprint

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