Grit Daily Startup Show Real People Answering Your Business Questions For Better Data-Driven Decisions - Lisa Wilding-Brown - Innovate MR
In this episode of the Grit Daily Startup Show, Sebastian Rusk talks with Lisa Wilding-Brown, the Chief Executive Officer at Innovate MR, a global market research company. Lisa shares her experience and insights on how businesses can make data-driven decisions by asking real people the right questions. She also discusses the challenges businesses face when collecting and analyzing data and how to overcome them.
Time Stamps:
00:36 - Introduction of the guest, Lisa Wilding-Brown.
01:34 - Lisa's background and how she became the Chief Executive Officer at Innovate MR.
03:20 - What is market research, and how is it done?
05:50 - The importance of asking the right questions in market research.
08:10 - The challenges businesses face when collecting and analyzing data.
10:35 - How to overcome the challenges of collecting and analyzing data.
13:35 - The role of technology in market research.
16:50 - Examples of successful data-driven decisions made by businesses.
19:20 - The future of market research and data-driven decision-making.
Notable Quotes:
- "Market research is really just a tool to help businesses make better decisions." - Lisa Wilding-Brown
- "If you don't ask the right questions, you're not going to get the right answers." - Lisa Wilding-Brown
- "One of the biggest challenges in collecting data is actually getting people to respond." - Lisa Wilding-Brown
- "Technology has really transformed the market research industry." - Lisa Wilding-Brown
- "Data-driven decision-making is really about using information to make better decisions." - Lisa Wilding-Brown
Episode Links
Connect with Sebastian Rusk
Connect with Lisa Wilding-Brown
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